Planning and execution of digital marketing strategy for websites like Military Bud, Medical Matters, Wiced, Lady Great.
Work closely with the sales team to identify and deliver against campaign KPIs
Managing the end-to-end implementation of multi-channel campaigns within multiple platforms.
Creating Campaigns and uploading them on various platforms such as Taboola, Gemini, Zemanta.
Work with teams to identify campaign targeting and create segmentations and data extensions accordingly.
Executed marketing strategy using traditional and digital media outlets.
Manage and publish content on various websites through WordPress and also optimize the landing page for good CRT and less bounce rate.
Worked closely with the creative content team on conceptualization and development of visual and video content across all channels.
Managed the entire International & National social media platform through Facebook, Instagram, Twitter, YouTube, Tech Blogs.
Provided assistance to the support team.
Performed ongoing data analytics to increase social media engagement, reach and impressions.
Managed and responded to any client review online across all social media channels.
Ensured social media content is posted on the appropriate channels to connect with the right audience in the right way
Promoted all brand content, tracking performances, providing reports and insights and being agile to make quick changes based on performance.