10-year in Marketing communications; Have worked for Ogilvy, Publicis and Swire Properties as a Marketing Manager.
Focusing on social media and have front experience of Weibo, WeChat and other social platforms.
Successful cases as below:
Find your snowball: 2016 Christmas. Developed a H5 for O2O for a shopping mall. We placed 1000 Christmas snowballs in target office buildings, communities and other public areas, with various O2O gifts by scanning the code in it. Participants could find one according to the map on H5. We promoted the campaign on WeChat and Weibo and drew millions of views. Finally, around 100,000 viewers of H5 tried to find their own snowball, which significantly enhanced the awareness of the shopping mall Christmas campaign and increased the footfall to the highest in the record.
Thank you.
Wendy