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About Us: Culprit Underwear is a dynamic, online DTC brand blending humor with style in intimate apparel. We're searching for a detail-oriented Freelance Accountant & Bookkeeper to enhance our financial processes. Role Overview: Join us to manage and forecast our cash flow, build insightful P&L statements, and keep our books immaculate. Your financial acumen will directly impact our growth and efficiency. Key Responsibilities: - Expertly handle financial records via QuickBooks and Bill.com. - Develop accurate cash flow projections and P&L statements. - Manage accounts payable/receivable and budgeting processes. Must-Haves: - Proven track record as a freelancer in accounting/bookkeeping. - Proficiency in QuickBook...

I am in need of a proficient bookkeeper with extensive experience in QuickBooks. The primary task will be focused on: - Reconciliation of accounts The ideal candidate should hold the following skills and experience: - Expertise in QuickBooks, - Proven track record in account reconciliation, - Attention to detail, - Excellent problem-solving and analytical skills. Please apply if you meet these qualifications and are ready to demonstrate your skills and reliability in maintaining our company's financial wellness.

I need an expert to develop a mobile trading and quotation platform for iOS, that will utilize the IBKR TWS API. Key Features: - Live market data feeds - Portfolio tracking and management - Trade execution capabilities Additional Functionalities: - Price alerts to keep me on top of market movements - Charting and technical analysis tools to guide my trading decisions - Customizable watchlists for easy monitoring Ideal Skills and Experience: - Strong proficiency in iOS development - Experience with IBKR TWS API - Familiarity with financial markets and trading systems. A keen attention to detail, ability to meet deadlines, and strong communication skills are paramount.

I am seeking a skilled virtual assistant to help with a variety of tasks. Your primary responsibilities will include managing my emails and messages, inputting information into my Wave accounting software, and updating my social media accounts. Key Responsibilities: - Monitor and reply to messages in my primary email account - Handle data entry tasks on Wave accounting software. Experience with Wave is preferred but not mandatory. - Regularly update my social media accounts on Facebook, Twitter, and Instagram. I am looking for an individual who is highly organized, detail-oriented, and has excellent communication skills. You should have experience as a virtual assistant, and some familiarity with accounting software would be a plus. Additionally...

Confirmis ( ) is a Singapore-based business information provider specializing in connecting businesses with global capabilities; comprised of industry veterans, Confirmis business model is designed to overcome perennial lack of data (let alone quality data) to support effective decision making, particularly in developing economies. As a Site Verifier, you will be involved in our pre-employment screening by conducting a visit to the candidate's former employer. JOB DESCRIPTIONS: • Conduct the site visit to the candidate’s former companies • Conduct the basic verification of the candidate’s position & reputation. • Take some pictures of the candidate's former companies • Provide observation about...

...experienced developer to create a custom payment gateway so that I can offer it to other websites or merchant. This gateway will only be given to websites and not apps. Key Features: - The payment gateway should primarily focus on accepting international credit card payments effectively. Skills and Experience: - Proficiency in payment gateway development - Experience in creating gateways for websites - Understanding of international payment processing - Strong security implementation for financial transactions - Ability to create a user-friendly interface for customers Optional: - Integration with popular e-commerce platforms such as Shopify, WooCommerce, or Magento would be a bonus. If you have a solid track record in...

I'm a service provider dedicated to delivering essential public utility services, especially financial services, to young adults in rural regions. I'm in need of a skilled professional to help me make this project a reality. Key Responsibilities: - Implement strategies to improve financial service accessibility in rural areas. - Develop and manage initiatives to engage young adults in these regions. Ideal Skills and Experience: - Prior experience in delivering financial services in rural areas. - Solid understanding of the needs and behaviors of young adults. - Ability to create and implement innovative strategies to increase accessibility. Your work will directly contribute to t...

...operations and financial accountability. As a freelance data entry specialist, I offer comprehensive PO data entry services to assist businesses in managing their procurement processes seamlessly. With a keen eye for detail and a commitment to accuracy, I ensure that all POs are recorded promptly and accurately, facilitating smoother transactions and inventory management. I propose to provide professional PO data entry services tailored to your specific business needs. Accurate entry of purchase order details into your chosen database or software essential information such as PO number, vendor details, item descriptions, quantities, prices, and delivery cross-checking PO information against corresponding documents (e.g., purchas...

I'm looking for an SAP B1 expert to help me extract critical data for a migration project. Your main tasks will include: - Extracting data from SAP B1, including customer data, inventory data, sales data, purchase orders, and financial data such as journal entries. - Ensuring the data is extracted in Excel format for ease of handling and migration. The successful freelancer should have: - Extensive experience working with SAP B1 and extracting data from it. - Proven track record of successful data migration projects. - A strong understanding of how to handle financial data, especially journal entries, within SAP B1.

I need a logo and brand concept for a fresh new debt collection agency. The logo and brand need to appeal to both B2B and private clients as well as be distinctive for debtors from whom we are collecting money. Imagine you are a plumber or a CEO of a loan company and you are owed money by a customer, you may not have time to collect the debt so you hand it to us to collect on your behalf. The brand and logo need to appeal to these clients but for the folks that owe the money, we want the branding to be distinctive and let them know we are professional and compassionate but intend to reach an agreement on the money owed to our clients. A cartoon concept could work but we w...

I'm in need of a skilled High-Frequency Trading (HFT) Developer with mid-level experience (3-5 years). Key requirements: - Proficiency in Python and C++ programming languages is essential. - Must have a deep understanding of HFT strategies, specifically Market Making and Momentum Trading. Prospective freelancers should have applicable experience and be ready to showcase relevant past projects. This role requires precise code writing and fast problem-solving skills. A strong understanding of financial markets is also preferable.

...seeking financial experts who are proficient in Excel and Tally Erp9 to assist me with bookkeeping, including but not limited to the preparation of income statements, balance sheets, and cash flow statements. In addition, I need assistance with detailed financial analysis and tax preparation. - Skillset Required: * Proficient in Excel and Tally Erp9 * Proficient in financial analysis, bookkeeping, and tax preparation * Able to create and analyze income statements, balance sheets, and cash flow statements. Ideally, you would also possess a deep understanding of finance and accounts in order to provide meaningful insights from your analysis. This could potentially be a long-term partnership with a continuously ...

Robô Cassino AO VIVO Preciso de um bot que eu consiga fazer a aposta no meu computador e ele replique a entrada na conta de outros usuários... Não quero que ele analise, nem faça nada que eu não faça no meu. é um único jogo específico. Precisaria que no painel de quem estiver utilizando, ele apenas escolha a ficha que vai ser jogada (o valor) e o resto seria comigo. Eu faço as apostas na minha conta ou no robô e ele replica em todas as contas que tiverem cadastradas no meu sistema. é possível??

I'm looking for a skilled developer to build a comprehensive online payment and wallet management system which integrates with three banks (Bank A, Bank B, Bank C). Key Features: - Online Payment: The system should facilitate online transactions seamlessly. - Bank Account Linking: It should allow users to link their bank accounts for ease of transactions. - Transaction History: A feature that displays a detailed transaction history for users to monitor their payments. Security Requirement: - Two-Factor Authentication: The system should ensure added security through two-factor authentication to prevent unauthorized access. You will be provided with a detailed overview of our project goals to ensure the syst...

...for an expert to design project performance dashboards that showcase key metrics in my line of work. Here's what I need: - A tool that tracks project management focusing on sales, revenue, and customer satisfaction. - I need functionalities such as Gantt charts for visualizing project schedules, team collaboration features to boost productivity, and performance indicators to track success. - Moreover, the tool should monitor project progress, resource utilization, and task completion rates. It should also offer insight into expenditures and financial management. The ideal freelancer for this job should understand project management, and have prior experience with dashboard creation that includes Gantt chart designs and performances indicator tr...

I am seeking a competent and experienced MYOB professional to assist with data entry and migration from my existing accounting software. Key Tasks: - Data Entry: Your primary responsibility will be to ensure accurate and timely data entry into MYOB. Proficiency with this software is an absolute must. - Data Migration: While a complete migration isn't necessary, I do need certain financial data from my current accounting software to be transferred over to MYOB. Your expertise in this area will be crucial. Ideal Candidate: - Previous experience with MYOB is essential. Please only apply if you have a proven track record in using this software for data entry. - Familiarity with data migration from other accounting software to...

...of an experienced developer in the field of financial technology. The main task is to integrate gateway payments with Stripe and Wise Bank APIs. Key requirements: - Strong expertise in financial technology, with emphasis on gateway payments, Stripe API integration and Wise Bank API integration. - Focus on payment card processing, as this is the primary function we're aiming to streamline. The main goal of this integration is to improve the efficiency and ease of our online payment process. Ideal skills and experience: - Proven record of successfully integrating payment gateways and APIs - Experience working with Stripe and Wise Bank APIs is a huge plus - Strong understanding of financial technology and online payment processes...

...am on a quest to secure a lucrative job in equity research, majoring in financial modelling, and I require expert career guidance in this sector. I come with a beginner's knowledge in the field of financial modelling; hence, I am looking forward to enhancing my proficiency. Key Requirements: - Strong knowledge and proficiency in financial modelling, equity research - Extensive experience in equity research jobs - Good teaching skills and career counselling track record - Proven ability to guide beginners through career transitions into equity research fields Ideal Candidate: - A professional in the equity research field - Strong skills in equity research - Excellent teaching abilities - Track record in succe...

I am in need of a Power BI data analyst with at least one year of experience. The role involves managing various data tasks with a focus on visualization and analysis. Key Responsibilities: - Data Visualization: Your role will primarily focus on creating visually appealing and effective displays of our sales, financial, and customer data. - Data Analysis: You will be responsible for analyzing the data to identify trends, patterns, and insights that can drive business decisions. Specific Requirements: - Experience: A minimum of one year of experience working with Power BI is required. - Data Management: Along with visualization and analysis, you may be required to handle other general data management tasks. Preferences: - I prefer someone who ca...

I have a thesis synopsis (70 pages) on the subject of Finance, specifically Mergers and Acquisitions, that requires keen proofreading and grammar checking. I am also open to suggestions for sentence restructuring to improve readability and coherence. Here's what I am looking for: - A thorough grammar and punctuation check - Skilled proofreading to ensure no mistake goes unnoticed - Sentence restructuring suggestions where needed - Completion within a tight deadline of 1 week The ideal freelancer for this project should be: - Skilled in proofreading and experienced with academic writing - Highly proficient in English grammar and syntax - Have an understanding of finance, ideally Mergers and Acquisitions - Able to work under stri...

I'm seeking a skilled individual to assist me in creating a custom project cash flow spreadsheet. The primary functionalities I'm looking to incorporate in this spreadsheet are budget tracking, expense categorization, and cash flow projections. The spreadsheet will be primarily used for inputting income and expenses and should be updated on a monthly basis. Key requirements: - Design and development of a custom cash flow spreadsheet - Implement budget tracking, expense categorization, and cash flow projections - Ensure ease of use and understandability for monthly updates Ideal Skills: - Proficiency in spreadsheet software (e.g., Excel, Google Sheets) - Experience in creating budget tracking and cash flow projection tools - Strong unde...

...ABOUT PLZ DON'T BID. I'm in need of a freelancer to help me choose the best(or a few) LLM (i.e. ) that can aggregate news about given list of subjects in a one/seq queries from RSS sources (*2). Optionally you can automate the workflow(*1), receiving a bonus(~100%). Optionally local LLM can be replaced with cloud based (like DeepSeekV2 or something) WHICH MUST BE EXTREMELY CHEAP in usage (API calls) or have many start FREE TOKENS for at least a few days of work (like DeepSeekV2).. NB: Take in mind local hardware limitations (*4) (*1) lets say we have - which gets rss from (*2) - then all html files are converted to pdf (lets say with ) - then pdfs ar sent to local LLM (lets say GPT4All -> ...

I'm looking for a talented graphic designer to help me re-design my investment bank's logo. Key Requirements: - Re-design an existing text-based logo in a modern, minimalistic style. - Incorporate the company initials into the logo. - Use the same / similar colour scheme. Ideal Skills and Experience: - Proven experience in logo design. - Strong understanding of modern, minimalistic design principles. - Ability to work with specific design elements like company initials. - Experience working with investment banks or financial institutions is a plus. Please include samples of your previous logo design work in your bid.

I am in need of a financial advisor who can handle all aspects of my financial planning. This includes investment planning, retirement planning, and - most importantly - tax planning. Essential Skills: - Proficiency in Investment Planning - Experience in Retirement Planning - Expertise in Tax Planning and Legal Tax-Efficient Strategies. I'm flexible about specialization, however, I need a professional who's capable in all these areas. Potential hires who are adept at recommending tax-efficient strategies will be given preference, but this skill doesn't have to be exclusive. Please provide examples of your experience in similar projects and explain your approach to handling a client with multi-faceted financial...

I need a desktop commission calculator software designed specifically for Windows. The software will be fairly simple but will need to perform two key functions: calculating commission at different rates for distinct products and calculating commission based on individual employee sales. Key Requirements: - Design a user-friendly desktop application (i can help you in UI) - Develop a system that allows me to upload sales data through Excel file. - Implement a mechanism that accurately computes commission based on different rates for different products - Ensure the software can calculate commission payout based on individual employee sales Ideal Skills and Experience: - Proven experience in developing desktop applications, preferably in Windows - ...

I'm seeking a skilled developer to create a feature-rich fee management system to integrate into our school's management software. Key Features: - The software should facilitate efficient fee management processes, enabling seamless tracking and management of school fees, payment reminders, and generating necessary financial reports. - The primary users interacting with this feature are school administrators. Therefore, the system should be user-friendly, with clear and intuitive functionalities. Requirements: - The fee management system should support multiple payment methods, primarily focusing on online payment gateways. This is crucial for enhancing convenience and ensuring timely fee processing and collection. Ideal Skills and Experience:...

...tasks simultaneously and following through to achieve project goals. Flexible, detail-oriented and adaptive team player with expertise in Project Management & Operation, stakeholder management, and process improvements. Project Details :- 1. Project Overview: Developed and maintained project planning and scheduling, budgets, resource plans and status reports 2. Risk Management: Conducted risk management activities such as identification, quantification, response planning and monitoring of risks 3. Stakeholder Management: Facilitated meetings with stakeholders to review progress against plan and resolve issues and concerns 4. Process Improvement: Identified areas for process improvement within the PMO framework 5. Financial Management: Support in financial...

I'm in need of a skilled accountant to assist with bookkeeping tasks. The role is focused on using Ebiz Frame and Tally. Key Responsibilities: - The primary task will be maintaining and organizing financial records using Ebiz Frame and Tally. Essential Skills and Experience: - Proficiency in using accounting software, specifically Ebiz Frame and Tally, is crucial. - A background in bookkeeping or accounting is highly advantageous. - Attention to detail and a high level of accuracy in data entry are essential. The project has no strict deadline, so I'm looking for someone who can commit to consistent, high-quality work on an ongoing basis.

I'm seeking a proficient bookkeeper to manage my manufacturing company's financial transactions. You'll be responsible for creating income statements, balance sheets and managing our accounts payable. Ideal Skills and Experience: - Demonstrated expertise in QuickBooks - Strong understanding of manufacturing sector financials - Experience preparing income statements, balance sheets, and managing accounts payable Your proficiency with QuickBooks and a firm grasp of the financial demands of the manufacturing industry is crucial for the success of this project.

I am looking for an experienced chartered accountant who can help me with a range of accounting services including tax preparation, bookkeeping, financial reporting, legal, and post incorporation. Key Responsibilities: - Tax preparation: Assist with the preparation and filing of taxes for my business, ensuring compliance with all relevant regulations. - Bookkeeping: Maintain accurate records of all financial transactions, ensuring that all expenses and income are correctly recorded and categorized. - Financial Reporting: Generate regular reports that provide insight into the financial health of my business, making recommendations for improvement where necessary. - Legal: Ensure that all financial practices and procedures are compliant with relevan...

WRITERS, PLEASE NOTE: WHEN I INITIATE THE CHAT, I EXPECT YOU TO BE READY TO PRIORITIZE THIS TASK AND TO UNDERSTAND THAT OUR MUTUAL COMMITMENT IS MORE IMPORTANT THAN FINANCIAL CONSIDERATIONS. I have the premise and idea ready and need the novel in a standard format, with 250-300 words per chapter. I also have many ideas and need the writer to collaborate with me on certain parts that we need to plot out. I'm open to sharing more than just the basic premise, and I have various ways we can approach the design. Although I can't write, I understand how plots, cliffhangers, protagonists, antagonists, catalysts, and events work. This is a genuine offer for someone with the skills to communicate openly and wi...

...professional to create a concise and informative presentation of approximately 5 minutes in duration. The material to be covered in the presentation will include details on financial statements, taxation, budgeting, and forecasting. I will provide any additional information required and am open to any suggestions and ideas you may have to improve the impact and engagement of the presentation. The ideal candidate should have: - Extensive experience in accounting and financial presentation - Strong understanding of financial reporting, taxation, and budgeting - Ability to condense complex information into an engaging and clear 5-minute presentation - Great communication skills and attention to detail I am looking fo...

(Contest is now sealed) I'm an aspiring science fiction writer in need of a unique pseudonym that will resonate with my target audience. I have a particular interest in themes revolving around space exploration and dystopian societies. The pseudonym should be futuristic or invented, rather than being tied to any specific cultural or linguistic influence. I'm nearly 50 years old. A dad. With a dad body. Married. Two kids. Mostly German (white) and Native American descent (Nanticoke). That is to say, the name kind of has to be something I can wear without too much effort. "Jamal Rodriquez" would not work, for instance...though I love both names. 5 foot, 6 inches tall. Ideal Skills and Experience: - Creative Writer...

...looking for a video editor to make an engaging and entertaining Say Yes to the Dress-style video from approximately 2-2.5 hours of footage taken during my fiance's wedding dress appointment. Key Elements: - Incorporate footage of my bride-to-be trying different dresses - Integrate commentary from friends and family - Capture the journey towards the selection of the final dress - Create a "dramatic" storyline involving her dad's technical issues with zooming in - Add a Say Yes to the Dress-style intro sequence (can be copied wholesale) The video should be: - 5-10 minutes in length Music: - No specific music is required; I'll leave this to your expertise Ideal Freelancer: - Proficien...

I'm looking for a USA citizen to help out with banking and financial tasks for my business. This is a one-time task and will require you to be physically present. Key Responsibilities: - Banking Assistance: You'll be responsible for helping out with various financial tasks in the fintech sector. Ideal Candidate: - USA Citizen: This project is only open to American citizens - Experience in Fintech: A background in the fintech sector or previous experience with banking tasks is a plus Please note: This is a one-time task. I'm looking for someone who can provide professional assistance in a timely and efficient manner.

...need of a proficient financial analyst with substantial knowledge to revise a financial model specifically for a venture capital investment. The ideal candidate should have proven experience in executing similar financial tasks with the following key competences: - Cash Flow Analysis expertise - Deducing MOIC and IRR Return on Investment - Cap table analysis Here's exactly what I need: - A critical analysis and revision of our existing cash flow. - Recalculating and modifying the MOIC (Multiple on Invested Capital). - Reevaluating and amending the IRR (Internal Rate of Return). Please note that the existing financial model is available for your perusal and to assist in making your accurate bid on this projec...

I'm seeking an experienced bookkeeper who can assist with financial statements preparation, accounts payable/receivable management, and payroll processing for my business. We are in a stable and growing financial state, so maintaining and improving upon this is crucial. Ideal Skills and Experience: - Proficiency in QuickBooks - Background in managing financial statements, accounts payable/receivable, and payroll - Experience in supporting stable and growing businesses Your role will entail managing financial records and providing a clear overview of financial status. Your ability to ensure accuracy and timeliness will be highly valued.

...Project Description: We are looking for a skilled web developer or a development team to customize an existing UltimatePOS system to create a comprehensive Point of Sale (POS) system tailored for a mobile wholesaler. The customization should include integrating new features for inventory management using IMEI numbers, serial numbers, or non-unique identifiers, and expanding the system's capabilities to include transaction processing, customer and supplier management, financial tracking, and user access control. Responsibilities: - Customize the UltimatePOS web app to include the following functionalities: - **Inventory Management:** Adapt system to handle items via IMEI, serial numbers, or without identifiers....

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I'm seeking a skilled business planner to create a comprehensive business plan for my agriculture business. The primary aim of this plan is to attract potential investors and secure funding for my farming venture. Key Project Deliverables: - Develop a detailed business strategy to showcase the viability and potential of my farming business - Highlight the unique selling points and competitive advantages of my venture - Offer a thorough market analysis on the agriculture sector, particularly in relation to farming - Create a financial plan, including realistic revenue projections, cost analysis, and capital requirements - Outline a clear and concise plan for future growth and expansion of the business I...

I'm in need of an experienced PowerPoint designer to create a modern and professional financial investor proposal. Key Sections: - **Market Analysis**: The Market Analysis section should focus solely on the specifics of the proposed transaction. Please avoid generic industry trends, target market demographics, and competitor analysis, and instead, provide a detailed analysis of the market environment where the proposal is targeted. - **Financial Projections**: This section should consist of detailed financial data and projections related to the proposal. - **Org Charts**: I require a clear and concise organizational chart to display the hierarchical structure of the entities involved in the proposal. - **Project Desc...

I am currently looking for a legal expert in the field of gambling law to assist in two particular areas: 1. Licensing and regulation 2. Player dispute resolution Your specific responsibilities will cover: • Guiding me through the licensing and regulation process of operating a gambling facility. Your insights on maintaining compliance with global and local regulations will be invaluable. • Assisting in resolving player disputes, with a specific focus on determining the legality of game rules. Ideal candidate would be someone with broad experience in gambling law, with a detailed understanding of its licensing and regulation aspect. An ability to handle player dispute resolution through legal advisory is imperative. This role deman...

We are a team of lancers who work as a company and are looking to add team members in our existing dev team on per project basis to rebrand codecanyon projects. Indian, Pak, Bangla, Nepal, Nigeria devs are welcome. This project is not for teams and agents. Only for individual devs with average to good skills. Pay is according to working for a dev team, and not according to end client budgets, we know it, so bid only if you are okay working on below terms as it is same for all of us, all team members. Use our projects to monetise your extra 4 hours a day, which were otherwise not making you anything. Work includes : 1. rebranding projects 2. upgrading dependecies to latest (which will again be useful in futur...

I am looking for an expert who could develop an extensive video course aimed at new dog owners centered around puppy training. Preferably, someone who has a deep understanding of puppy's behavior, obedience, and training techniques. The video course must be: - Comprehensive and easy-to-understand - Booked with informative content, techniques, and tips The final product must: - Be a downloadable file - Be thorough but also designed for beginners Ideal candidate will have: - Extensive knowledge in dog training, especially in puppy training - Background in creating educational courses or materials - Excellent communication and instructional skills

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I'm in need of an Excel expert to assist in creating advanced statistical or financial functions. Your job will be to help me with these complex Excel tasks and generate charts or graphs as the final output. Key Requirements: - Deep understanding of Advanced statistical or financial functions in Excel. - Ability to generate visual representations through charts or graphs. Your role would entail: - Collaborating with me to understand the data and the desired outcomes. - Leveraging your expertise to implement the appropriate statistical or financial functions within Excel. - Presenting the results in a visually compelling manner through the creation of charts or graphs. Please share your relevant experience and any sam...

I'm seeking a proficient graphic designer to generate a striking logo for an exciting new venture that combines the worlds of biking and beer. Key Project Requirements: - The logo should adopt a retro design approach. - Dominant colors for the logo should be black and white. - Inclusion of specific elements i.e., a beer mug and a mountain bike as part of the design for symbolism. - It should also say „Woize & Velo“ Desired Skills: - Expertise in logo design and branding. - Proven experience in creating retro style logos. - A strong visual portfolio showcasing previous work. - Exceptional creativity and innovation. This project offers an opportunity to demonstrate your flair for blending traditional a...

I'm in need of a professional accountant to handle my quarterly bookkeeping and financial statements. The ideal candidate should be well-versed in accounting principles and practices, have experience in bookkeeping and financial statement preparation. Familiarity with QuickBooks and Excel is crucial. Key responsibilities: - Perform quarterly bookkeeping tasks - Prepare accurate and timely financial statements - Maintain clear and organized financial records The successful freelancer will be consistent, detail-oriented, and able to meet deadlines. Experience with similar projects is a plus. Please provide your relevant experience along with your bid.

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I am in need of an experienced business plan writer to help me craft a detailed business plan with the primary aim of attracting angel investors. The plan should be completed within the span of one month. Key requirements include: In a business plan for bridal jewelry , several key topics should be covered to ensure a comprehensive and effective strategy: Executive Summary: Provide a concise overview of the business concept, target market, competitive advantage, and financial projections. Business Description: Detail the mission, vision, and objectives of the bridal jewelry distribution business. Explain the need for bridal jewelry in the market and how we will fulfill that need. Market Analysis: market research to ide...